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Built With Love, Driven by Purpose
Hi beautiful, I'm Chelsea, the face behind Alayah & Co Beauty Boutique
My journey has not been a straight line. For a long time, I was working hard and moving through different roles, but I never felt like I had found something that truly felt like me.
From leaving school in Year 11 to working in fast food, management, pick packing, traffic control and NDIS cleaning, every role taught me something important. I learned work ethic, patience, resilience and how to keep going even when life did not feel perfectly planned.
Beauty was always something I felt drawn to. It was always there in the back of my mind, but for years I stayed in what felt familiar and safe.
Becoming a mum changed everything. My daughter became my motivation, my reason and my biggest inspiration. She made me think differently about the life I wanted to create, the example I wanted to set and the future I wanted to build for her.
That is where Alayah & Co Beauty Boutique began. It came from choosing myself, following a passion and building something meaningful from the ground up.
Inspired by Alayah
My journey has not been a straight line. For a long time, I was working hard and moving through different roles, but I never felt like I had found something that truly felt like me.
From leaving school in Year 11 to working in fast food, management, pick packing, traffic control and NDIS cleaning, every role taught me something important. I learned work ethic, patience, resilience and how to keep going even when life did not feel perfectly planned.
Named with love
Alayah & Co was built from Chelsea's heart — her daughter's name is at the centre of everything this boutique stands for.
What You Can Expect
Every appointment at Alayah & Co is designed to feel easy, personal and comfortable from start to finish.